Practical guides
Understand the calculation.
Clear examples and methods for the numbers behind your business.
Margin vs markup: how to calculate each
Learn the difference between margin and markup, calculate both with a worked example, and set a selling price for your target margin.
Etsy US fees: from order total to contribution profit
Understand Etsy fee bases, buyer tax, shipping costs and Offsite Ads with a worked US order example. Separate contribution profit from order totals and payouts.